William Fradette
VIDEOTRON
THAT FAST
FIZZ
GARYGUEPARD
FRUITÉ
LIMITED EDITION
SILK
PLANTEBASSADOR
CIRCLE K
MEAL DEALS
TOYOTA
SURVIVOR SPONSOR
COUCHE-TARD
FEATURED PRODUCTS CONTEST
TIM HORTONS
SAINT-JEAN BAPTISTE
L'ÉQUIPEUR
SPRING
BAC IMPACT
DEVINE MON BAC
MAXI
INVESTIGATION
BAC IMPACT
J'EN AI PLEIN MON BAC AVEC SAM CYR & MARYLÈNE GAGNON
VACHON
AN EPIC ROBBERY
ROUGEMONT
SURTOUT EXPERTS EN POMMES
ÉDUC'ALCOOL
WHY DO WE DRINK?
VOLKSWAGEN CANADA
AGAIN VIDEO CONTENT ON THE WEB
ORDRE DES INGÉNIEURS DU QUÉBEC
GÉNIE OU QUOI (SEASON 2)
ORDRE DES INGÉNIEURS DU QUÉBEC
GÉNIE OU QUOI (SEASON 1)
VIDEOTRON
FAIRE GIGUER TOUT LE QUÉBEC
VIDEOTRON
ENDING THE BATTLE/INTERNET PASSING THROUGH THE WALLS
LOUD
A WIN IS A WIN
LOUD
ACQJS + GAMETIME
NATIONAL BANK
ENTREPÔT
RONA
THE BEST IS IN YOUR BACKYARD
MCDONALD'S
CHICKEN FOR BREAKFAST?
MCDONALD'S
MCPLATER - BIG MARD PRESENTING THE BIG MAC
William Fradette is an ingenious director with more than one trick up his sleeve. He stands out for his wild creative ideas and his occasionally stunt-driven conceptual projects. Equally at ease with subtle irony and classic humor, he knows how to play across tones and styles. Endlessly curious, William also hosts his own podcast, Le Grand rattrapage, and conducts investigations on TikTok, exploring a wide range of topics with his distinctive touch.
Known for his love of technical challenges and his playful, organic approach to directing, William strives above all to capture authenticity through the camera. Always keeping an eye on emerging visual and digital trends, he brings his ingenuity and resourcefulness to every project, crafting content that is both captivating and entertaining.
He has directed numerous ads and branded content for brands such as McDonald’s, Toyota, Fizz, Tim Hortons, Vidéotron, Rona, and Bac Impact, in addition to directing all of Loud’s music videos. In 2021, he created LOUD CINÉTIQUE, a special event broadcast on Télé-Québec that earned him a nomination at the 37th Gala des Prix Gémeaux.