William Fradette

William Fradette is an ingenious director with more than one trick up his sleeve. He stands out for his wild creative ideas and his occasionally stunt-driven conceptual projects. Equally at ease with subtle irony and classic humor, he knows how to play across tones and styles. Endlessly curious, William also hosts his own podcast, Le Grand rattrapage, and conducts investigations on TikTok, exploring a wide range of topics with his distinctive touch.

Known for his love of technical challenges and his playful, organic approach to directing, William strives above all to capture authenticity through the camera. Always keeping an eye on emerging visual and digital trends, he brings his ingenuity and resourcefulness to every project, crafting content that is both captivating and entertaining.

He has directed numerous ads and branded content for brands such as McDonald’s, Toyota, Fizz, Tim Hortons, Vidéotron, Rona, and Bac Impact, in addition to directing all of Loud’s music videos. In 2021, he created LOUD CINÉTIQUE, a special event broadcast on Télé-Québec that earned him a nomination at the 37th Gala des Prix Gémeaux.